Why Craig Romero’s 8-Figure Beauty Brands Seeks Retention Experts The Grow With Him | Retention Nation Podcast

On this Retention Nation podcast episode, Isaac Hyman, author, speaker, Masterclass creator, ex-VP of Retention and expert on email, SMS and retention for ecommerce brands, interviews Craig Romero, founder of 8-figure brands Admire My Skin and Seoul Ceuticals – as well as other health, beauty and skincare brands – on how he created fanatic communities around their products and how he used data to tap into trends and scale brands from there. You’ll learn how customer data and searched trends is everything when it comes to customer retention, how email, SMS and paid ads work best together and why he hires agency partners and experts who grow with him.

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