Today we’re going to dive into what Cyber Monday
Key Points:
1) Full sales-oriented; people tune out non-sales email
2) Urgency and scarcity is critical here; one day to shop
3) Send multiple times: 12 AM to 12 PM(non-openers), 3 PM; incorporate SMS at morning and evening
4) Differentiate CM from BF; new look, new deal
5) Subject line: Use cyber Monday in the subject line; 20a% higher or open rates with it in SL
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On our 2021 Ecommerce Holiday Playbook webinar, I’ll show you the EXACT weekend plan I’ve successfully used for the top 1% to generate 7-figures a day during BFCM weekend.
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